THE VISION MERCEDES-MAYBACH ULTIMATE LUXURY: ENHANCING UX AT THE HIGHEST LEVEL
Mercedes-Benz is presenting the Vision Mercedes-Maybach Ultimate Luxury. The design of the crossover, based on an exclusive high-end saloon and an SUV, follows the philosophy of Sensual Purity. The car is conceived as an electric vehicle with four compact permanent-magnet synchronous motors and fully variable all-wheel drive. Intended primarily for chauffeur-driven use, its design is strongly focused on the rear passengers and their well-being. It is in the rear that the feeling of cosy spaciousness is at its most intense.
“Our concept combines the DNA of an SUV with that of a saloon to produce an ultra-modern SUV of three-box design,” says Wagener. “With sensuality and pure sophistication, we have created a timeless vehicle that underscores the position of Mercedes-Maybach as the ultimate luxury brand.”
12 Ways the Vision Mercedes-Maybach Ultimate Luxury Enhances User Experience at the Highest Level:
1.) A sublime driving experience. Unlike a conventional saloon, this car offers a significantly higher, SUV-typical seating position.
2.) The especially comfortable seats impress with their adjustment kinematics.
3.) Spaciousness + high-contrast colour compositions = an impeccably luxury experience.
4.) Reclining seats featuring a calf support, freely adjustable for length and angle.
5.) A wide centre console extending through to the rear. It is equipped with an integral, heated tray with teapot and cups, allowing exquisite tea-drinking enjoyment while on the road.
6.) The tea service. It is integrated into a sculpted wooden tray made of ebony, known as “Magic Wood”. At the press of a button, the handmade service of finest china can be electrically retracted into the console under a sliding cover finished in high-gloss black.
7.) The crystal white nappa leather seats. These are enhanced by diamond stitching in rosé gold.
8.) In the driver's area and cockpit: air vents, which reflect the design of the radiator grille, surround the free-standing Widescreen Cockpit with double 12.3‑inch displays.
9.) Electrically extending door handles are flush with the sides.
10.) Like a butler, the Vision Mercedes-Maybach Ultimate Luxury acts with anticipation, instead of offering long menus and lists. The vehicle plays music to match the current mood, knows the appointment calendar and plans the routes accordingly. In the rear, various flavours of tea and relaxation programmes are on offer, depending on who the rear passenger is.
11.) Systems such as massage, fragrancing, light and music are combined, helping to regenerate and improve concentration. This holistic comfort and infotainment system can be individually programmed and adapted for every world market for the ultimate relaxation.
12.) The control concept of the free-standing Widescreen Cockpit comprises three levels with rising information density: home screen, base screen and a submenu. The voice control adjusts to the user's voice and adapts new vogue words or changed use of language. The system does not employ stereotypical responses, but uses clever interactive variation.
The concept vehicle not only embodies the Mercedes-Maybach design language, it also reflects the traditional brand values while continuing the successful Mercedes-Maybach story. True to the principle of creating “the very best from the very best”, Mercedes-Maybach stands for the ultimate in luxury while uniting the perfection of Mercedes-Benz with the exclusivity of Maybach.
“The Vision Mercedes-Maybach Ultimate Luxury is a totally new archetype of a kind never seen before,” says Gorden Wagener, Chief Design Officer at Daimler AG.