LONDON'S THE BLOOMSBURY TO UNVEIL NEW TRANSFORMATION, NOVEMBER 2017
The Doyle Collection has embarked on a major redesign of The Bloomsbury Hotel, a 1928 Sir Edwin Lutyens, Grade-II listed building on Great Russell Street in London. This major refurbishment is in collaboration with world-famous designer Martin Brudnizki (one of my absolute favourites) coincides with a wider rejuvenation of Bloomsbury, London’s literary district.
Following the successful relaunch of The Kensington in 2016, The Bloomsbury redesign will be completed in November 2017. The hotel will be transformed following a multimillion- pound investment programme led by Bernie Gallagher, Chairman of The Doyle Collection, in collaboration with Martin Brudnizki Design Studio – the internationally acclaimed interior
architecture and design studio.
The transformation of The Bloomsbury has been a long-term focus for Gallagher, whose
vision for the brand is to create a group of hotels at the forefront of cool design and product
innovation with superb service, that are deeply rooted to their local area.
Patrick King, CEO of The Doyle Collection comments: “Our aim for The Bloomsbury is to
create a hotel that is a hub for the local area, offering guests a vibrant and fun place to come and stay, relax, meet and socialise. Having evaluated the kind of spaces that our customers like to use and live in, we are creating a hotel with a private club like feel – informal yet luxurious, with the highest quality materials and design. As the Bloomsbury area continues its journey of redevelopment and rejuvenation, our hotel is poised to embrace and be part of these exciting changes within the cultural heart of London’s West End.”
The hotel transformation will include the redesign of the public spaces of the Grade II-listed building, including a beautiful new reception area, guest lounge and stunning new bar – The Coral Room. There will be a new glazed canopy and restored original entrance to the side of the property. Inside, more transformations will be unveiled - the hotel will feel more akin to a private home than a traditional hotel, with a muted colour palette of greens and pinks. An electric mix of furnishings, artwork and lighting will accentuate the visitor experience alongside heritage-inspired botanical wallpaper and a Lutyens’ designed fireplace - a real focal point to the space.
This refurbishment is the final chapter of the wider restoration of The Bloomsbury, following the very successful launches of the award-winning Dalloway Terrace (named after the eponymous character created by Virginia Woolf) and The Bloomsbury Club Bar, which were added to the property in 2016. The bar is atmospheric and has a real members' club feel, bringing old school romance and the magic of bygone era of glamour to the hotel.
The Bloomsbury continues to embrace its literary heritage with its wood-paneled Seamus
Heaney Library, an ideal event space filled with the work of the area’s former residents. This is a part of The Bloomsbury’s impressive selection of meeting and events spaces, which also includes the George V and Queen Mary halls – stately ballrooms, hosting up to 300 people and the iconic Chapel. To complement this unique facility, the hotel also has a Poet in Residence.
Coinciding with the refurbishment of the hotel, the Bloomsbury borough is itself experiencing a transformation. A modern-day Bloomsbury set will emerge as access to the area rapidly increases with the arrival of Crossrail in 2018. More on this very soon...
The Bloomsbury is the ideal spot for business meetings, catch-up brunches, literary lunches, romantic dinners, alfresco dining and quintessentially British afternoon teas!