2019 GUILT-FREE SHOPPING: THE LUXURY BRANDS CHANGING THE FACE OF LUXURY
Something is stirring in the world of luxury fashion. Increasingly, consumers are asking brands tough questions about their impact on their workers and the planet. High-profile figures such as Meghan Markle and Emma Watson are championing ethical fashion brands. You don’t have to sacrifice style in the name of principles, though. This article will give a run-down of the luxury brands that you can shop guilt-free.
Since Amy Powney was appointed Creative Director at Mother of Pearl in 2016, she has pushed the brand to become one of the top names in sustainability. They apply these principles not only in their production, but also in how they run their studio (no plastic bottles welcome!). Known for their opulent floral prints in saturated hues, this is the brand to turn to for floor length flowing skirts and understated button up shirts in a relaxed fit. Elegant without ever seeming like it’s trying too hard, this is an ethical brand for a discerning shopper.
Gracing the feet of style and comfort-conscious fashionistas, Veja are definitely the it-shoe of the moment. The brand’s core values, however, are what will ensure they really have staying power. Rather than spending on advertising, the brand invests the money that would have gone into campaigns into ensuring the production process is as good to the planet and their employees as possible. The results speak for themselves. These are top-quality trainers that look timeless as well as on trend.
If you loved fairy tales as a child, then this is the jewellery brand for you. Based in New York city, designer Kelly Zogheb dreams up designs that draw upon daring tales of heroism from fantasy worlds. Taking inspiration from a variety of fictional sources, the collections are named things like ‘Call to adventure’ and evoke images of knights and magical realms. You can also feel a little heroic when you buy from this brand, since all of the designs are made with recycled 14 karat gold, and the diamonds are all certified conflict-free.
No list of sustainable luxury brands would be complete without this entry. Stella McCartney is a trailblazer when it comes to the most innovative eco materials. Recently she’s worked with Bolt Threads to make designs from lab grown spider silk and a leather substitute formed from mushroom protein (both of which were recently displayed at the Victoria and Albert Museum’s Fashioned from Nature exhibition). Soft tailoring and delicate drapery are the name of the game here, giving a look that is luxe without shouting about it.
Based in Battersea, this young brand literally lets you wear your ethics on your sleeve. All the designs are linked to a campaign, so the embroidery and prints are connected to the cause that your purchase supports. From protecting endangered species, to reducing food waste, this label wants to make a difference in the world. Founder Sophie Dunster was raised on a low carbon lifestyle, so she is no rookie when it comes to sustainability. Her graphic designs are instantly recognisable, whether they’re on one of their signature embroidered sweatshirts, or printed on a dress.
An unusual brand in the high-end jewellery world, Lark and Berry are unique for using only lab grown diamonds in their designs. Branding themselves as ‘Diamond disruptors’, they are certainly shaking up the industry with the assertion that luxury really can come from a lab (although founder Laura Chavez prefers to dub them cultured diamonds). Having launched in 2018, Lark and Berry are already attracting attention from the fashion world for their distinct way of doing business. With intricate and striking designs that are wearable for a variety of occasions, this is a brand that’s worth investigating for any lover of sparkles.