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THE ALLBRIGHT ACADEMY PRESENTS A 10-WEEK WOMEN IN BUSINESS PROGRAM

THE ALLBRIGHT ACADEMY PRESENTS A 10-WEEK WOMEN IN BUSINESS PROGRAM

I have an exciting update for female entrepreneurs and career-focused ladies in London! A 10-week academy program has been created for you, with over 3,000 women already signed up. We have been discovering everything you need to know about this dynamic program…

The Name

Named after the former USA Secretary of State, Madeline Albright, who famously said ‘There’s a special place in hell for women who don’t help other women’, The AllBright Academy is part of AllBright, an organisation set up by serial entrepreneur Debbie Wosskow OBE and former CEO of Hearst UK, Anna Jones. The pair opened the UK’s first women-only members’ club for working women in Fitzrovia on International Women’s Day 2018 and will be opening a second club in Mayfair in 2019. They also run a monthly Pitch Series for female business founders across the capital to connect with potential investors. 

The Faculty

London-based entrepreneurs and executives including designer Cath Kidston, TV presenter Trinny Woodall, Facebook Vice President Nicola Mendelsohn and Karen Blackett OBE are among the high-profile faculty delivering the Academy program.

The Organisers

This is an important part of a ‘work sisterhood’ movement started by AllBright, creators of the UK’s first women-only members’ club for working women.

The Venue

Harvey Nichols are providing in-store venues for some of the 30 work sisterhood networking meet-ups happening in London over the coming month at its flagship Knightsbridge store, as well as in other stores in cities across the UK.

The Ethos 

This academy is designed to help women run successful businesses, smash corporate glass ceilings and build ‘work sisterhoods’ is inviting entrepreneurs and executives across London to sign up for its free 10-week program.

Helping women to build a professional support network for each other - a ‘work sisterhood’ - is a key part of the Academy program. Well over half (66%) of the women surveyed in London as part of AllBright’s nationwide research said they had at least one ‘work sister’ they turned to for professional support; and over a third (34%) said having a work sisterhood had made them more successful or changed their career direction for the better.

The Line-Up

Designer Cath Kidston and TV presenter and founder of Trinny London cosmetics, Trinny Woodall, are among the impressive line-up of London-based women delivering the Academy’s free online course content, alongside Peanut and Bumble app entrepreneur Michelle Kennedy, Facebook Vice President Nicola Mendelsohn and MediaCom Chair and WPP UK manager, Karen Blackett OBE, who has featured on BBC Woman’s Hour Top Ten Influencers Power List.

The Ambassadors

Over 3,000 women have already signed up for the digital UK Academy, which is supported by regional networking groups run by local ambassador volunteers. Ambassadors like executive coach Poppy Delbridge and Former CEO of The Oxford Group and executive coach, Sheena Porter, who will be coordinating 30 London ‘work sisterhood’ meet-ups.

The Stats

In a recent survey of UK women commissioned by AllBright, one in five women questioned in London said they wanted to start their own business or be self-employed within a year, with a further 16% undecided about taking an entrepreneurial leap.

The Feedback

Deb Bee, Group Marketing & Creative Director, Harvey Nichols said: ‘We’re thrilled to be working with The AllBright Academy to help women succeed in business and smash glass ceilings. The alignment between Harvey Nichols and AllBright could not be a better fit as both businesses are committed to celebrating and empowering women. The free Academy program is a fabulous idea and we’re excited to be hosting in our stores across the country.”

Cath Kidston explains what first stopped her from going it alone in her Academy tutorial: “It took me a long time to set up my first business. For many years I had lots of ideas that I didn’t have the confidence to start. I think it’s a huge thing to have people who are supportive around you. When I started my business I was very much on my own. I didn’t have a lot of support. But what I did have was passion and an absolute belief in my idea.”

Anna Jones, AllBright Co-Founder, said: “Our vision is for the AllBright Academy to upskill many thousands of women across the UK, whether women in business or entrepreneurs. The ‘Doing It For Yourself’ section designed by Debbie is for anyone who is starting or scaling up a business. The ‘Smashing The Glass Ceiling’ section I have created will give corporate women the skills, confidence and connections to super-charge their careers.”

To apply for the AllBright Academy, please click here.

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