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ST JAMES’S CELEBRATES LONDON FASHION WEEK MEN’S WITH JERMYN STREET EVENT

ST JAMES’S CELEBRATES LONDON FASHION WEEK MEN’S WITH JERMYN STREET EVENT

As the Capital plays host to London Fashion Week Men’s St James’s will be at the heart of the celebration as Jermyn St is transformed into an open air catwalk for the day. The event will give visitors a taste of the fashion week buzz with a see-now-buy-now runway show, allowing guests to purchase SS18 looks straight from the catwalk show in stores across St James’s.

 Jermyn Street in St James's celebrates LFWM

Jermyn Street in St James's celebrates LFWM

Stylish Londoners are invited to share the front row with the world’s fashion leaders, media and influencers for a one of a kind show during London Fashion Week Men’s, as St James’s will be giving away 750 tickets to the public. The public will be able to attend shows on Jermyn St at 1pm, 2.30pm and 3.30pm free of charge.

Dylan Jones OBE, Chairman of London Fashion Week Men’s and Editor of British GQ, commented “St James’s is a modern environment that continues to evolve and grow – an area of creativity and craftsmanship unrivalled anywhere in the world. The catwalk event showcases perfectly the mix of modernity and tradition found in St James’s, with its combination of heritage brands complemented by newly arrived contemporary fashion labels taking to the runway.”

Curated by top London stylist Grace Gilfeather, brands showing on the runway will include:

Paul & Shark | Grenson | Sunspel | Aspinal of London | Harvie & Hudson | John Smedley | Lock & Co | Aquascutum

Grace commented "I am excited to collaborate again with the best of St James’s retailers this summer. We had such a fantastic response last year and are thrilled that customers were able to buy exactly what they saw on the catwalk. I'll be styling up some more key looks from all our favourite shops, incorporating modern trends and celebrating the more traditional aesthetics of this one of a kind part of London.”

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As well as experiencing the runway shows, visitors to Jermyn Street will be able to drop into the brands of St James’s for a variety of special activities and exclusive offers; cocktails in-store at New & Lingwood; a stylish wallet with every purchase at Trickers; 50% off handmade boxer shorts at Emma Willis; complimentary wet shaves from Truefitt & Hill.

Local restaurants will also be celebrating LFWM with Happy Hour specials and exclusive menus. Jermyn Street will also play host to some of London’s best street food retailers, all offering a bespoke St James’s menu. For further information on the LFWM St James’s show and to sign up for complimentary tickets please click here.

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