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ART COLLECTIVE INTOART & JOHN SMEDLEY LAUNCH CAPSULE COLLECTION OF GARMENTS

ART COLLECTIVE INTOART & JOHN SMEDLEY LAUNCH CAPSULE COLLECTION OF GARMENTS

This November, innovative art collective Intoart and John Smedley will come together to launch a new capsule collection of garments designed by Intoart artists.

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For 18 years, South London art collective Intoart has worked with people with learning disabilities to achieve equal recognition in the world of contemporary art and design. For over 230 years, Derbyshire-based John Smedley has been producing the world’s finest knitwear, and is heralded the world over for its dedication to quality, British craftsmanship and luxury fibres.

The collection will be launching on 15th November at John Smedley on Jermyn Street and the collection will be showcased in the window displays across the John Smedley stores.

Three of the 21 artists currently working in Intoart’s Peckham studio have each produced three designs for the collection, which includes unisex jumpers, woollen dresses, a scarf and a shawl – all featuring hand-drawn designs, expertly translated into intricate pieces of knitwear by the John Smedley team. The three artists each have a distinctive personal style, but are united by a strong visual language that readily translates to fashion. Having seen the preliminary drawings, the John Smedley team were happy to work alongside Holly Fulton and James Lambert to guide each artist to explore their existing interests and ideas.

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‘We are extremely proud to be working alongside Intoart and their artists – this collaboration is our first partnership with a charity and it was incredibly important to work with an organisation whose principles are closely linked with our own. The artists and our knitwear designers have done an incredible job. The collaborative garments showcase a fantastic blend of creative design, talent and craftsmanship and all in a wonderful crescendo of colours and the highest-quality materials. We can’t wait to see the consumer reaction when they are launched in store!’ – Jess McGuire-Dudley, Marketing & Design Director at John Smedley

Launching in John Smedley London stores on 15th November, just in time for Christmas.

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