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THE NEW ANNABEL'S AT 46 BERKELEY SQUARE: THE DOS AND DONT'S

THE NEW ANNABEL'S AT 46 BERKELEY SQUARE: THE DOS AND DONT'S

The new Annabel's dress code has been written by fabulous fashion commentator, author and socialite Derek Blasberg. In the past famous people such as The Beatles, Stevie Wonder and Blondie have been turned away for not meeting the exacting guidelines. Derek has re-imagined the dress code which has been famously strict since the club opened in 1963. 

"Over the decades Annabel's has hosted a veritable who's who of the fashion elite," said Derek Blasberg. "It's a place that is synonymous with great taste, indulgence and fabulous style. In a place like Annabel's it's impossible to feel - and look - anything but spectacular and I'm thrilled to be offering my creative input."

Do 

  • Showcase individuality and fabulous party dressing
  • Be festive and respectful in your dress
  • Wear heels you can walk in gracefully
  • Feel free to wear smart jeans / trainers to enjoy the club before 7pm (men and women)

Don't

  • Sport 'visible nipples'
  • Turn up in scruffy, casual clothes 
  • Act like you're in the gym - no active wear 
  • Wear 'cheap, ill fitting suits'
  • Think cargo pockets or shorts are acceptable
  • Don 'sunglasses at night'
  • Have bra straps on show
  • Do your hair like Scott from Five
  • Be one of those 'couples who dress the same' - this is now BANNED (Sorry Kooples)

Derek said of couples not dressing the same:

"I specifically mention couples who dress to match because I find it annoying and gimmicky. All I can think of is Britney Spears and Justin Timberlake in the matching denim outfits and David and Victoria Beckham in those black leather Versace jumpsuits"

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"The confines of what is considered chic and decent have definitely expanded, but it’s not like dressing up has become obsolete"

The dress code will come into action when Annabel’s will be re-imagined in an 18th Century, Grade One listed Georgian Townhouse at 46 Berkeley Square at the end of this year. The dress code will accompanied by a series of exclusive illustrations by iconic artist Todd Selby.  

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