ACQUA DI PARMA LAUNCHES FIRST EVER UK-BASED BARBER SHOP IN SELFRIDGES
Acqua Di Parma has launched its very first permanent, stand-alone Barbiere in the Men's Designer Street Fashion Department in Selfridges. The stylish Barbiere is designed for London’s sophisticated male population, allowing them to experience the unique and authentic ritual of a traditional Italian shave and to discover Acqua Di Parma in its entirety. You’ll find the Barbiere on the new Men's Designer Street Fashion Floor, recently expanded by David Chipperfield Architects. The Men’s Fashion Department is a social hub - a single space dedicated to art, music and conceptual fashion. It is an ever-changing space comprised of stone and marble, lighting systems and entertainment areas.
“We are very proud of opening our Barbiere in Selfridges, the world-famous landmark retailer, and even more delighted with its location within such an innovative setting as the new Men’s Designer Street Fashion Floor, where the shopping experience provides a host of unexpected delights”, says Laura Burdese, President and CEO of Acqua di Parma “After the successes of the pop-up Barber shops and the massive appreciation shown for the barber stations located in our Boutiques, we chose the UK capital and its sophisticated public to create a new retail concept focused exclusively around the world of shaving.”
You’ll spot shelves filled with sophisticated lifestyle objects around the Barbiere, such as the miniature Fiat 500, the collection of elegant design books published by Assouline for Acqua di Parma, alongside stylish black and white photographic prints adorning the walls.
Acqua Di Parma services are divided into three categories - Shave, Hair and Facials. Visit for a Traditional Italian Shave, Prestige Shave or Express Shave. For bearded clients, Acqua di Parma offers a range of beard grooming and care services. Other brand-new services for hair include neck and sideburn trims, haircut adjustments, luxury head shaves, eyebrow shaping, face peeling and a revitalising treatment for the face and eyes. For bookings please contact +44 (0) 20 7318 3595.